THE CHANGING ENVIRONMENT FOR BUSINESS

INTRODUCTION

Business and businessmen are changing drastically over the half century. People who where dealing with business in 1860's is totally different from the people who deals in 21st century. As business is increasing, people's expectations is also increasing. By looking at the history of American business from 1860 to 21^st century, business has changed totally. It has progressed more rapidly in 20^th century which counts the most successful nation in the world. Everywhere communication plays a critical role and which has a massive impact on business. Today's business has to communicate efficiently to achieve the goals of the business whether it's a small business or large business. Communication helps us to contribute something in the society which will have a greater impact on future.

REFERENCES

http://www.1000ventures.com/business_guide/crosscuttings/new_economy_transition.html

http://www.chusho.meti.go.jp/sme_english/whitepaper/1999/chapter1.html

http://findarticles.com/p/articles/mi_m4070/is_n126/ai_20045527

EXAMPLE

Big Bazaar India

Experience

In a country like India, people speak different language in different state and as I come from a different state, I don't speak the local language of Bangalore. When I had to buy something it was difficult for me to communicate to the shopkeeper in their local language and they wouldn't understand my language as well. But in Big Bazaar and other malls it's very easy to shop as they understand and speak English. People from all over the country come and settle in Bangalore for professional or educational purpose and communicating in the local language have been a problem. As Big Bazaar has changed its environment and has applied the communicating strategy, people prefer malls to local stores.