CRISIS MANAGEMENT

Crisis refers to the uncertainty that may occur because of natural calamities, economic instabilities, and internal factors such as labor unions and malfunctions in the domain process. With respect to a corporate crisis, the main objective of crisis communications is to maintain stability and continuity in the business process of the organization. As the crisis is not predictable, it's very difficult to manage when it occurs. Though crisis management team is not a separate department, during a crisis the team consisting of the people from corporate communication department, company advocates and the specialized managers should join hands to overcome the crisis.

One can ensure to overcome the crisis by sticking to the following guidelines.

• Maintaining centrality in disseminating information
• Look for facts and not base decisions on rumors.
• Act prudently but in a quick and efficient manner.

The recent Mumbai train blast was a typical crisis. As soon as the blast occurred there were voluntary groups formed among the public who helped the survivors. The state police also acted in a timely fashion to take the situation under control and also to identify the suspects. There were rumors spreading about the attack and the consequence, but the authorities revealed the fact and figures through media in a very efficient manner.

REFERENCES

http://www3.niu.edu/newsplace/crisis.html

http://www.lsu.edu/pa/crisis.html