Creating a strong identity is very important role of the organization. It’s a most critical function of the company in the present competitive environment. Identity, image should be able to differentiate the company from the other companies in the market so that consumer can recognize easily. By creating a good logo, name, it reflects and speaks about the company's clear objective. An organization that has a clear corporate identity which represents the image held by its constituencies will be rewarded with a strong reputation. They should be fully aware of the tremendous impact of identity, image, and reputation and must know how to manage these critical resources. The success of the company gives awareness among the public which is irreplaceable assets in an intensely competitive global business environment.
Levi's jeans, t-shirts etc
As a youngster I love to wear jeans. I am brand loyal to the Levi's as it gives me good quality product. My experience with this company is this that, where ever I see the store of Levi's I definitely go and have a look over the jeans, t-shirt, caps etc. This has created a strong image in my mind which attracts me to the store.
REFERENCES
http://www.marion.com/houston-corporate-identity.htm
http://www.rojasyasociados.com.ar/ImageCorp.htm
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