In today's world communicating in a strategic way is very important for the organization. This chapter speaks about the communication framework which is very important for today's business strategy. Communication framework helps a lot to convey a message to its constituency. While developing a corporate communication strategy it very important to focus how to communicate and which channel to apply. It's also very essential to understand constituencies of an organization so that we can put across our message in a strategic way.
http://www.benton.org/publibrary/toolkits/stratcommtool.html
http://www.chass.ncsu.edu/ccstm/scmh/model.html
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